18 Jan

Betsson Proudly Displays Shiny New eCOGRA Seal

Betsson Group now exhibiting eCOGRA Safe and Fair Seal.

Betsson iGaming Operator pins eCOGRA Safe and Fair Seal to WebsiteIn the earliest days of online gambling, safety and security were major issues. The same problems exist today, but within a remarkably smaller fraction of the iGaming industry. The difference came with respectable operators seeking out ways to exhibit accountability, thereby gaining a reputation for upright business practices.

One of the most reputable ways to accomplish this is to display honorable certification seals on a website. There are a number of accreditation agencies out there, testing software, payment systems, and certifying long-term track records for reputable behavior. When Swedish firm Betsson, one of the oldest operators in the global internet gambling space, decided it was time to display its worthiness to its clientele, they went to the number one accrediting agency in the business – eCOGRA.

Betsson Exhibits eCOGRA Safe and Fair Seal

Betsson’s decision to turn its software and back-end processing books over to eCOGRA for assessment was a calculated one, no doubt. It was eCOGRA—short for eCommerce and Online Gaming Regulation and Assurance—that spearheaded the movement towards accountability.

Based out of London, eCOGRA was the first company to recognize the need for self-regulation; long before any jurisdictional governments began scripting regulatory laws for the digital gaming realm. Founded in 2003, eCOGRA became the very first independent, internationally approved software testing and accreditation agency. Bearing its seal of approval is something any iGaming operator should be incredibly proud of.

Betsson Meets eGAP Requirements

The agency’s high standards for approval include what they call the eGAP requirements, or ‘Generally Accepted Practices‘. To receive the eCOGRA seal, operators must demonstrate compliance with all eGAP standards. They include the following objectives:

  1. The protection of vulnerable customers.

  2. The prevention of underage gambling.

  3. Combating fraudulent and criminal behaviour.

  4. Protection of customer privacy and safeguarding of information.

  5. Prompt and accurate customer payments.

  6. Fair gaming (e.g. RNG and game evaluations).

  7. Responsible marketing.

  8. Commitment to customer satisfaction and support.

  9. Secure, safe and reliable operating environment.

“Commitment to Fair and Responsible Online Gambling”

A press release on eCOGRA.org verifies the accreditation of the Betsson Group as an honorable member of the internet gaming market. The announcement confirms the world-class Swedish iGaming operator underwent a comprehensive onsite review by eCOGRA’s audit specialists, meeting the eGAP requirements.

Betsson CEO Jesper Svensson comments on this most esteemable moment in the companies long and illustrious history.

Although we are subjected to rigorous compliance requirements in all of the regulated markets in which we are licensed to operate, the expert eGAP framework supplements and supports these regulatory objectives and requirements, enabling us to further demonstrate to players and other industry stakeholders our commitment to fair and responsible online gambling.

Shaun McCallaghan, CEO for eCOGRA, was impressed with the level of cooperation Betsson afforded their auditing team throughout an exhaustively invasive process. He notes the extensive review’s coverage of “corporate governance, legal compliance, financial controls, systems controls and operational controls”; going on to praise to Betsson for what he calls, “an exceptionally high regard for player protection and a noteworthy commitment to compliance.

“We are extremely proud to have an organisation of Betsson’s calibre and reputation displaying our Safe and Fair Seal on their site,” concludes McCallaghan.

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