LeoVegas’ new platform to launch ‘Brands of Leo’ casinos.
What’s better than operating a phenomenally successful mobile casino? Hosting a platform in which to launch many more successful online casinos under the original brand name. That’s exactly the idea members of the executive crew at LeoVegas Casino came up with in hopes of catapulting their already immensely successful iGaming operation to all new heights.
According to recent media reports, LeoVegas has hired a team to man the new venture, known as Brands of Leo. Utilizing their new proprietary casino platform, they are preparing to launch a strain of Brands of Leo online casinos. The idea is to produce additional operations capable of targeting a variety of niche markets.
LeoVegas to Launch Brands of Leo Casinos
The Brands of Leo platform is unique in the sense that it’s extremely versatile. The subsidiary will be able to compile and launch a fresh breed of iGaming websites utilizing any number of the head branch’s existing software partners. That particular feature gives the team access to an extensive list of digital games providers. After all, it’s been the ever-growing versatility of gaming at LeoVegas mobile casino that’s been helping the brand stay atop the industry year after year.
LeoVegas’ current list of interactive software partners spans more than 40 development firms. Some of the more recognizable names include Authentic Gaming, Betsoft, ELK Studios, Evolution, Ezugi, IGT, iSoftBet, NetEnt, NextGen, Play’n Go, Playtech, Pragmatic Play, Microgaming, Quickspin, Realistic Games, Red Tiger Gaming, Relax Gaming, SG Digital, and Yggdrasil. And that’s not even the half of it!
Just imagine what Brands of Leo online casinos could offer with so many distinguished and up-and-coming brands at their disposal. These software giants are the creators of the web’s best slot machines; the best table games; best live dealer casino studios; best bingo, poker and sports betting platforms. The opportunities and combinations are endless.
Unrivaled Flexibility and Scalability
LeoVegas’ Gustaf Hagman has been leading the company since its founding in 2011. The Swedish Executive in Chief shared his enthusiasm over the new business venture in a corporate press release on Friday:
“The multi-brand functionality that we have developed on our proprietary core platform will allow us now to launch new brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly, and it will be exciting to follow its development.”
Hagman notes the company’s focus “has always been to market a global brand with a local touch”. It’s been a successful strategy thus far; one that faithfully accompanies the CEO’s founding mission to become number one in the mobile gambling space.
The CEO confirms that the new Brands of Leo casinos “will be distinctly targeted to different customer groups.” He says some of these expansion platforms will provide “niche functionality.” Others the company plans to grow by utilizing the attractive “charm of novelty that a new and fresh brand offers.”
No word yet on when these new online casino operations will begin popping up around the world wide web.
Royal Vegas is our editorial pick for safe Canadian gaming. Currently offering a good range of Canadian deposit options, everything from prepaid gift cards, to eCheck, instadebit and visa/mastercard. That, and a world-class gaming experience, with countless table games, strong variety, and even live dealers. The brand has been in the business for a decade long.