Play’n GO’s omni-channel offline, online and mobile casino platform, OMNY, debuts at ICE 2018.
Last month, Play’n GO announced that it would be unveiling its latest tech innovation at ICE Totally Gaming in London. The unique product, known as OMNY, is finally here. Ostensibly, it will change the land-based and online casino industry forever more.
OMNY is an omni-channel collaboration that brings the two worlds together like never before. Play’n GO’s new platform allows users to meld their experience at bricks-and-mortar casinos with online and mobile play. The company says the product will be the “star of the show” this week at ICE booth N3-460.
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The pioneering technology is suitable for gambling operators of all types and locations, both digital and land-based. This could be the missing piece to the puzzle. Rather than competing against one another, OMNY can bring both industries together. The benefits will be multifarious for operators as much as players.
In a press release announcing the impending debut, Play’n GO says OMNY is, “Capable of driving retention through a seamless interface for users and detailed back-end for operators.” The company is confident that, “OMNY will be the leading omni-channel gaming tool at this year’s show.”
OMNY will give players the ability to “transfer game progress across any land-based or digital device via a standard user profile”, says Play’n GO. They believe this new product will “reshape how and where players enjoy casino games”.
Other Play’n GO Debuts at ICE 2018
In mid-January, Play’n GO completed the acquisition of Proactive Gaming Scandinavia. That strategic maneuver gives them access to new gaming verticals, including digital instant-win scratch cards and an online bingo platform. These and other products are also set to debut this week at the gaming summit in London.
Spreading its wings will help solidify Play’n GO’s position as a leading developer and supplier of interactive gaming technologies to regulated operators. Having recently secured regulatory approval in Colombia and Spain, the company now boasts authorization in 15 reputable jurisdictions.
“Our diverse product range at this year’s ICE will be stronger than ever, with the recent acquisition of Proactive Gaming providing us with a greater variety of quality gaming content and technical expertise,” says Play’n GO’s Chief Executive Officer, Johan Törnqvist.
“We’ll also be showcasing a select few of our innovative slots,” he confirms, “and with more than 40 titles to be released this year across a variety of game types and themes, we can offer a bespoke range to all operators.”
Play’n GO Scoops Another Slots Provider Award
Company execs have more to be excited about than ICE this week. To kick off the show, the International Gaming Awards (IGA) were held on Monday, February 5. Play’n GO is the proud recipient of the 2018 Slots Provider of the Year award for the second year straight.
“Producing quality slots is what we’re known for, and although we’ve greatly expanded our product range of late, this will remain a key priority for us for the foreseeable future,” says Törnqvist.
“The star of the show, however, will be OMNY,” the CEO continues. “The leading omni-channel gaming tool, which allows players to jump between devices and carry game progress with them, will spearhead our growth throughout 2018 and beyond.”
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Adalene Lucas: is our jack of all trades here at DBC. She is a skilled coder, gambler, writer and webmaster. She lives in Manitoba where she enjoys the lush landscapes and camping near Tulabi Falls. Nature gives her inspiration to write. When she's not immersed in nature, her favorite words are "game theory". She lives with her husband and their two Labradors, Kophy and Whisper.