23 Dec

Rush Street Interactive – Behind the Scenes

Close Up: US BetRivers Sports & Casino Operator, Rush Street Interactive

A Glimpse Inside US BetRivers Sports & Casino Operator, Rush Street Interactive

Rush Street Interactive (RSI) is one of many digital software companies operating in the legal iGaming space across the Americas. The digital brand’s market-proven, land-based, online and social gaming products are developed exclusively for regulated U.S. markets. While the company name, “Rush Street”, may not ring a bell (outside of being named after the famously busy thoroughfare in Chicago), American gamblers in a few states may know them for their online betting domain, “BetRivers”.

A Glimpse Inside US BetRivers Sports & Casino Operator, Rush Street Interactive

Rush Street Interactive is a subsidiary of Rush Street Gaming, owner of several major casinos across the U.S., including the Rivers Casino properties in Philadelphia (formerly SugarHouse) and Pittsburgh, PA. As the name implies, RSI is the “interactive” wing of Rush Street, supplying digital content for the company’s land-based, online and social sportsbooks and casinos.

Land-Based US Sportsbooks

Rivers Casino SportsbookOne of the developer’s most important jobs to date has been the creation of interactive sports betting software. RSI has produced a state-of-the-art sportsbook solution that services its gaming partners in Illinois, Indiana, New York, and Pennsylvania. RSI’s Illinois and New York Sportsbooks were the first to go live in those legal markets.

US Online Sportsbooks

BetRivers Mobile SportsbookAmerica’s regulated internet betting industry has proven to be extremely lucrative. RSI dove head-long into that market. Their first launch was the addition of a sports betting service on PlaySugarHouse.com in New Jersey in 2018. They followed that up with multiple BetRivers online and mobile sportsbooks launching in Colorado, Indiana, Illinois, Iowa, and Pennsylvania.

Social Gaming Sportsbook

The term “social gaming” relates to a free product where players take part without risking real money. RSI’s social sportsbook delivers a casual, free-to-play user experience that is based on the exact same real-money platform offered in legal betting states. It has become an invaluable tool for the company’s partners, allowing them to preregister qualified bettors ahead of iGaming legislation.

Online Casino Gaming

BetRivers iGamingRSI’s online casino platform is currently available only in New Jersey and Pennsylvania, where internet casino games are authorized. They include PlaySugarHouse NJ and BetRivers Casino PA. Their NJ online casino was the United State’s very first legally licensed and regulated gambling site to launch in September 2016.

The platform has been so well received, its developers were honored with numerous awards in its first full year of iGaming operation. RSI was named Mobile Operator of the Year at the 2019 eGR North America Awards, and American Operator of the Year and Casino Operator of the Year at the 2019 American Gambling Awards.

Social Casino Gaming

Like its sportsbooks, RSI’s interactive casino is also available in a social gaming platform, where casual players enjoy free-to-play games in a unique, socially-driven environment. The content is almost an exact mirror of the real-money online casino.

Integrated iGaming Platform

Rush Street’s entire iGaming platform was developed in-house utilizing a single codebase. The result is a fully functional, highly customizable system that can be uniquely branded and packaged to meet the individual needs of each and every iGaming partner. RSI is capable of integrating content from more than 20 games developers, in addition to their own proprietary software, ensuring each US BetRivers Sports & Casino operation is unique in its own way.

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