Flutter Entertainment is in the news again this month, contracting Evolution live dealer games for its iGaming operations.
It seems like once
every few years, something happens in the online gambling industry
that rocks it right down to its core. Sometimes, it’s legal matters,
like the 2011 Black Friday of Online Poker. Other
times, it’s a major M&A move, like the $4.9 billion acquisition
of PokerStars parent company by Amaya Gaming (now The
Stars Group) in 2014.
Earlier this month, another monumental event took place as Flutter Entertainment, London-based owner of multiple iGaming operations like Paddy Power, Betfair and Sportsbet, negotiated an $11bn merger with Rational Group. Of notable mention, there’s a common denominator here. PokerStars, a subsidiary of Rational Group, was heavily involved each of these mind-boggling industry events.
But that’s not
today’s great topic of import. Today, Flutter Entertainment is making
headlines yet again, barely three weeks after that epic merger was
announced. This time, they’re dabbing ink on a contract with Evolution Gaming that will see the company’s major online
casino brands gaining access to the world’s number one live casino
Flutter Ent. Contracts Evolution Live Dealer Games
Evolution have signed a landmark deal that will see the decade-long
favorite in the live dealer table games market launching its platform
on Flutter’s flagship brands, Paddy Power and Betfair.
In what Evolution deems “a major Live Casino deal”, all of its
live table games will become accessible to members of those leading
internet gambling sites.
“This is a landmark agreement for Evolution,” comments Evolution Gaming’s Chief Commercial Officer, Sebastian Johannisson, in a press release. “A significant deal that we have been working towards for a number of years. We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering and we are sure that their players will relish our live game shows offering.”
on to explain his company’s honour in working alongside such a
respected iGaming conglomerate as Flutter Entertainment. “Our
companies are very well matched in terms of ambition and culture, and
we are confident that we are the perfect partner to take their Live
Casino offering to the next level.”
Commercial Director Mike Phelan shared equivocal esperance for
the future of their partnership. “We have seen the strong
performance from Evolution’s product line over recent years. We are
incredibly excited to be able to extend our offering in the Live
Casino space by offering our players exclusive big brand live games
such as Deal or No Deal Live and Lightning
Roulette, to name just two of the big attractions in the
Evolution games portfolio.”
Award-Winning Games in Live Casino Deal
Evolution’s live dealer tables are universally recognized as the best in the business, and they have been for more than a decade. The company is the sole receptionist of the EGR Live Casino Supplier of the Year Award, having claimed that trophy back-to-back-to-back for the last 10 years running – ever since the EGR B2B Awards were founded in 2009.
The brand’s live
game show titles are particularly attractive among today’s players;
titles like Monopoly Live, Lightning Dice, Dream Catcher, and as Phelan mentioned in his
statement, Deal or No Deal Live. Evolution’s trademark suite of live
dealer blackjack tables are also on the menu, along with live
roulette, baccarat, sic bo and more.
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