NetEnt Live Casino now presents operators with all new Network
Branded Casino content option.
Each of today’s live dealer casinos can be segmented into one of two
categories – cookie cutters or bespoke brands. I doesn’t really
matter which category your live dealer games fall into, but most
customers – whether they even realize it or not – possess an
elevated degree of respect for bespoke operators.
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The difference is easy enough to observe. A cookie cutter is a live
studio that supplies its live streams to any number of iGaming
operations. Players can tell when they’re playing games from a cookie
cutter studio, because there’s no visible evidence of branding.
Bespoke live tables will clearly display the name of the online
casino the customer is actively playing at. This gives the impression
– if not the illusion – that the tables, and all of the players
who access them belong exclusively to that casino. It suggests that
the operator isn’t just hopping aboard a long line of live casino
train cars; that the company went the extra mile to acquire its own
With this in mind, our good friends at NetEnt Live came
up with a new, more cost-effective way of offering both cookie cutter
and elaborately bespoke tables to their licensed operators, without
sacrificing any additional room in their studios.
NetEnt Live Casino Presents NBC Content
NetEnt Live broke
the news last week, lauding the presentation of new Network
Branded Casino (NBC) content. The new platform was “designed
to boost flexibility and increase operators’ control of their live
Essentially, all of NetEnt’s live gaming partners will subscribe to
the same NBC live casino platform. It comes with three subscription
tiers, providing progressive levels of customization. NetEnt
describes the new product’s tiers as ranging from “entry-level,
which comes with generic backgrounds, to a fully tailored
presentation that is bespoke to individual partners.”
According to the news release, all tiers of the program offer a
highly immersive live casino experience that comes with two live
dealer rooms. The first room is all about blackjack, containing two
standard live blackjack tables and one VIP blackjack table. The
second room also hosts three tables, catering to Live Roulette, Common
Draw Blackjack, and the newly released Perfect
NetEnt Live Director, Andres Rengifo, explains:
“The Network Branded Casino from NetEnt Live has a range of quality solutions that suit all types of operators and their objectives. The product is fully attuned to their needs, allowing them to benefit from a state of the art live casino product and prioritize what is most important to their brand through new levels of flexibility.”
Bespoke Live Casino Tables an Illusion?
While NetEnt doesn’t outright divulge the secret behind the ultimate
scalability of its new NBC product line, anyone paying enough
attention can safely assume it’s all an elaborate illusion. And a
genius one at that!
The news release states that entry-level NBC comes with a “generic
background”. So what background do bespoke-tailored tables come
with? No doubt, they all come with a green-screen and a virtually
imposed image that matches each operator’s subscription level. If a
casino pays for bespoke, the background displays their branding. If
not, they get the “generic” scene.
It’s safe to assume there is more than one pair of rooms in the
studio, but certainly not enough to cater to each of the 330+ live
dealer casino clients employing NetEnt Live casino tables in 2019.
Using high-tech computer graphics and green-screens is a perfect
solution to the ever-increasing popularity of live dealer gaming,
without requiring additional floor space in the studio. It’s
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