When online casino industry leaders collide…
combination of two amazing things have been lauded throughout
history. Meat and bread; peanut butter and chocolate; cheese and
crackers. Okay, all of these examples have to do with food. Perhaps I
need to take a lunch break soon. The point is, bringing two wonderful
things together tends to make one, even more wonderful thing.
exactly what happened last week when it was announced that
Microgaming games are going live on 888 Casino. Both
are industry leaders; both exhibiting supreme longevity and securing
utmost respect in their fields. Now, they’re coming together to give
online casino patrons the ultimate degree of distinguishment in
Pairing of Online Casino Industry Pioneers
in Isle of Man, Microgaming’s roots date back to 1994; a time when
online casino games were in their most infantile stages. The
company’s software went on to power the very first online casino
shortly after. Now, Microgaming is responsible for providing digital
gaming content to more than 1,500 online gambling websites. We’re
talking about nearly one thousand online casino games, bingo games,
and one of the world’s oldest poker networks, The MPN
(formerly Prima Poker Network) launched in 2003.
history of 888 goes almost as far back as their new partner’s.
Originally founded as Virtual Holdings Ltd. in 1997, the
company launched its first iGaming website, Casino On Net,
out of Antigua that year. As time went by, it was re-branded 888
Holdings. As its online casino and poker endeavors took off, it
was decided that branded gambling identities were in order. Casino On
Net became 888 Casino, followed by the launch of 888
Poker (2002) and 888 Sports (2008).
most amazing thing, in my opinion, is that, in all these years of
pioneering innovation, these two companies have never come together
Microgaming Games Now Live on 888 Casino
release issued by Mircogaming last Thursday confirms that
their leading digital software platform is now up and running at 888
Casino. Microgaming, creator of the multi-award-winning Quickfire
platform, lauds its new partner as “one of the world’s most popular
online gaming entertainment” providers.
behalf of the entire team at Microgaming’s Sixty Two
headquarters, CEO John Coleman comments:
“We are thrilled to welcome 888 Casino, a major player in the industry, to our ever growing customer base. I am confident that this will be the start of a positive strategic relationship which will further strengthen the Microgaming brand across Europe, and I look forward to providing 888 with even more of our innovative, popular content in the coming months.”
Cohen is Senior VP of B2C operations at 888 Holdings. He, too, is
expressing enthusiasm over the recent partnership.
“888 Casino’s mission is to always exceed its customers’ expectations and provide the most enjoyable online gaming experience possible and this exciting deal takes our casino offering to the next level. Microgaming has a proven track record in delivering high quality gaming products; this deal will enable us to raise our position of offering the most engaging and interactive casino content alongside our existing portfolio of games.”
What to Expect from Microgaming / 888 Partnership
Henceforth, all of the latest online and mobile Microgaming games will be available at the Canadian-friendly 888 Casino. This includes the software
firm’s massive network of online progressive slot machines, as well its popular brand-licensed content; the Jurassic Park / Jurassic World series, The Phantom of the Opera, John Carpenter’s Halloween, and the more recent release of Game of Thrones, just to name a few. Additionally, Microgaming now supplies its famous Casino-in-bingo (CiB) side games to 888 Bingo.
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